NEW YORK (CNNMoney)
Smith's web site calls her "America's number one crisis management expert" and news stories often call her "the real-life Olivia Pope," the character played by Kerry Washington on "Scandal."
Smith is advising Sony Pictures film chief Amy Pascal, who has been widely criticized in the weeks since the attack.
Some Sony (SNE) employees have blamed Pascal and studio CEO Michael Lynton for failing to secure the company's computer systems before the hacking and for insufficient communication with the rank-and-file afterward. The hackers exposed an extensive trove of stolen information like Social Security numbers, leaving tens of thousands of employees and contractors at risk for identity theft.
U.S. officials say that North Korea was behind the late November hack attack. The North Korean regime has denied this, but has repeatedly expressed outrage about the Sony movie "The Interview," which featured a plot line about the assassination of Kim Jong Un. Last week, an online threat by the hackers resulted in the cancellation of the movie's Christmas Day theatrical release.
Related: Sony among top money stories of 2014
Earlier in December, Pascal and Lynton's private emails were pilfered by the hackers and published online, revealing -- among many other things -- racially insensitive comments between Pascal and powerful Hollywood producer Scott Rudin. Pascal and Rudin went back and forth speculating about what movies President Obama might like, listing films with African American themes and actors like Kevin Hart.
Pascal subsequently apologized and, last Thursday, met with the National Action Network president Al Sharpton.
Pascal has not said anything publicly in the past few days. But Lynton has, in an interview with CNN's Fareed Zakaria, and Sony has issued a series of public statements defending itself and describing its new efforts to get "The Interview" distributed.
Smith joins at least two other external public relations firms that are supplementing Sony's internal P.R. executives. Rubenstein and Hiltzik Strategies have been fielding reporter calls and providing counsel to the studio in recent weeks.
Related: Why North Korea's attack should leave every company scared stiff
Related: Activists want to drop 'Interview' DVDs in North Korea
First Published: December 22, 2014: 7:41 AM ET
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