McDonald's is debunking its alleged use of "pink slime' and other "myths" in an informational campaign that answers some uncomfortable questions. NEW YORK (CNNMoney)
This time, McDonald's (MCD) is asking, and answering, the questions often posed by its legions of detractors.
The fast-food chain has launched an informational campaign called "Our food. Your questions." With the help of social media, the company wants to put to rest the "myth" about its food and convince consumers that it is, in fact, nutritious.
On its website, McDonald's displays a "pink slime" image of a viscous tubular substance, coiled up like a snake. "This is not a McDonald's image and it's not in any of our food," reads the statement over the picture.
Using chicken pictographs, McDonald's describes how McNuggets are made, with a link to the list of ingredients. "The chicken is ground with a bit of chicken skin and a flavorful marinade is added," says McDonald's.
The ground chicken is then formed into McNugget shapes, which it identifies as "bell, boot, ball and bone," before getting coated in tempura batter and then partially fried and flash-frozen.
McDonald's also insists that there is no "pink slime" in the burger, and that the patties are "100% pure beef."
Related: 'Pink slime' is back and headed for your burger
The rejection of what critics call "pink slime" is a recent development. McDonald's used to use beef trimmings from a company called Beef Products Inc., which got slammed by bad publicity. This prompted McDonald's to announced this summer that it would stop buying the product to mix with its ground beef.
One of the questions -- "Why doesn't your food rot?" -- seems to directly address an experiment conducted by CNN's Morgan Spurlock in his 2004 documentary "Super Size Me." In the film, Spurlock places different McDonald's products in jars and observers them over a period of weeks and then months.
"Big Mac, still, looks like we just bought that thing," says Spurlock, three weeks into the experiment. After another couple of weeks, the sandwiches finally succumbed to the ravages of time. Though after 10 weeks, the McDonald's fries do not appear to have decomposed.
Related: Olive Garden flunks CNNMoney taste test
But no worries. McDonald's insists that its food can, in fact, rot.
"You might have seen experiments which seem to show no decomposition in our food," explained McDonald's. "Most likely, this is because the food has dehydrated before any visible deterioration could occur."
First Published: October 14, 2014: 7:31 AM ET
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