Harley-Davidson unveiled the first electric motorcycle in its 111-year history. NEW YORK (CNNMoney)
"The sound is a distinct part of the thrill," chief marketing officer Mark-Hans Richer said in a press release. "Think fighter jet on an aircraft carrier."
The electric Harley, dubbed Project LiveWire, isn't for sale yet. The iconic motorcycle manufacturer kicks off a promotional tour across the U.S. next week to give customers a chance to test the bike, which it says will have all the edge of a gas-guzzling hog.
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Harley-Davidso (HOG)plans to incorporate consumer feedback into the final version of the bike.
The tour begins on Route 66 and will stop at 30 Harley dealerships along the way. It's slated to continue into 2015 in both Canada and Europe.
First Published: June 19, 2014: 9:43 AM ET
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