Nike ended its contract with Lance Armstrong, saying he "misled" the company for more than a decade.
NEW YORK (CNNMoney) -- Nike Inc. announced Wednesday it will end its contract with Lance Armstrong, an endorsement deal that once earned the embattled cycling star millions of dollars.
The move comes a week after the U.S. Anti-Doping Agency released reports that outlined the extent of doping allegations made against Armstrong when he won the Tour de France seven years in a row from 1999 to 2005. The USADA banned Armstrong from cycling for life and stripped him of the titles he earned during his 14-year career, including those Tour wins.
"Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him," Nike (NKE, Fortune 500) said it a statement. "Nike does not condone the use of illegal performance enhancing drugs in any manner."
The company will also take Armstrong's name off of the fitness center on Nike's campus in Oregon, according to KeJuan Wilkins, a spokesperson for the athletic gear maker.
The company initially stood by Armstrong, even after he lost his titles. This summer, Nike said that the athlete stated his innocence and had been unwavering on his position.
Armstrong had been a highly sought after spokesman for years. He made about $17.5 million in endorsements in 2005, the last year his earnings were tracked by Sports Illustrated's Fortunate 50 list of the top paid active athletes. That put him as the eighth highest endorsement earner that year.
His endorsement deals have since decreased, as he retired from sports in early 2011.
Armstrong announced Wednesday that he will also step down as chairman of his Livestrong cancer-fighting charity, of which Nike is also a supporter.
Nike said is still plans to continue to support the cause and its initiatives.
First Published: October 17, 2012: 9:02 AM ET
Anda sedang membaca artikel tentang
Nike ends contract with Lance Armstrong
Dengan url
https://sepakgajah.blogspot.com/2012/10/nike-ends-contract-with-lance-armstrong.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
Nike ends contract with Lance Armstrong
namun jangan lupa untuk meletakkan link
Nike ends contract with Lance Armstrong
sebagai sumbernya
0 komentar:
Posting Komentar