Alibaba strikes deal to stream "Mad Men"

Alibaba co-founder Jack Ma is expanding his company's portfolio to include entertainment offerings.

HONG KONG (CNNMoney)

The subscription-based service will launch in August and be offered through Alibaba's Internet television set-top box.

Some Lionsgate (LGF) offerings are already available in China through other partnerships, but Alibaba's customers will have access to behind-the-scenes footage, said Jim Packer, the studio's president of worldwide television and digital distribution.

"This is going to be more of a window into Hollywood and into how these movies get made and how these TV shows get made," he said.

Subscription fees have not yet been announced.

Alibaba is preparing for a New York IPO that could be the largest in U.S. history.

Related: When will Alibaba go public? Ask a fortune teller

The Hangzhou-based firm has been expanding its portfolio to boost its digital entertainment options, acquiring stakes in top Chinese streaming video and content companies. Last month, the company even bought a local soccer club.

Alibaba's strategy mirrors that of Amazon (AMZN, Tech30) -- another Internet retailer that has moved aggressively into steaming video, and even television production.

While still dwarfed by state broadcasters, streaming Web content is gaining popularity in China -- especially with younger audiences.

U.S. shows including "The Walking Dead" and "House of Cards" are among the biggest hits, racking up tens of millions of views.

Online content is often racier or more controversial than shows broadcast on state-owned television channels such as CCTV.

So far, the nascent Web streaming industry has largely managed to escape regulatory scrutiny.

First Published: July 15, 2014: 7:29 AM ET

Anda sedang membaca artikel tentang

Alibaba strikes deal to stream "Mad Men"

Dengan url

http://sepakgajah.blogspot.com/2014/07/alibaba-strikes-deal-to-stream-men.html

Anda boleh menyebar luaskannya atau mengcopy paste-nya

Alibaba strikes deal to stream "Mad Men"

namun jangan lupa untuk meletakkan link

Alibaba strikes deal to stream "Mad Men"

sebagai sumbernya